Looking for tips for Creating content that sells? Then keep reading this post because we will give you 5 of them.
I ask: what is the internet without the content? The answer is simple, right? NOTHING. The content carries the message delivered by the Inbound Marketing strategy, which is why to create specially content that sells and drives traffic to your website, it must be designed appropriately to generate the results we want to achieve.
Tips for Creating Content that Sells
One of the key aspects of creating content that sells is making it and displaying it in a “contagious” or “viral” way, by which we mean making people want to share it with someone else.
If we achieve the above, we will be able to attract more traffic to our website through the digital version of the recommendation, more visits become more sales and today Joaquin Velázquez will give us some tips to create high-value content.
Today we want to share with you the best 5 tips to create content that sells that will help you drive more traffic to your website.
Brainstorming and organizing topics
It is normal that sometimes we feel that we are “blank” and do not know what to write about. To begin, we must organize our ideas, brainstorm, search for topics of interest and focus on those that most attract the attention of our audience.
In order to create content, it is important to soak up the subject, for this, be part of online communities, enter forums, see popular industry news, frequently asked questions, etc… they will help you to have an idea of what the audience is
looking for at the moment and fill you with fresh ideas.
- Rely mainly on case studies and examples that help you highlight what you are publishing.
- Let’s show our own results for the topics we are exposing.
Make your content visual
People are fascinated to see what should be done and how. The ideal is to create your own images to show our audience our ideas in an illustrated way, it will be much easier for your users to relate what you are explaining to them if you rely on visual material.
We can use:
- Real photos of our products, services, experiences.
- Own infographics
Use of shocking words and terms
We must use keywords and optimize so that Google can find us and thus position our article within the first positions of the search engine.
Choose relevant keywords that attract traffic, for which we suggest:
- Search related terms on Google to get ideas on what users are focused on.
- You can use tools like Google Keyword Planner to create your list of keywords and see the traffic of the keywords you have chosen.
Apply copywriting techniques
Write viral titles: this is essential to keep the content alive. We do nothing with a great article and a poor title that does not allow users to identify it correctly.
Tell stories: Emotions is one of the main reasons people share content. It may sound complicated to make an experience, an emotion. However, the best way to do it is by telling a story, making the person feel that they are living it with you.
Ask your readers to share your article: We have no idea how many people will share our article just by asking them to, but you will definitely get fewer people to share it if you don’t ask them.
According to Dan Zarella of Hubspot Academy, nicely asking people to share our article on Facebook increases the number of shares.
Use of CTAs
Give something to your audience that is of value to them. An ebook, a video, a best practices guide, etc. Within the content, make sure to include a call-to-action that leads them to a conversion process.
Drive them to action and grab attention by integrating consistent keywords with your content offer and a well-designed landing page.
Once people have received something for free, they’re more likely to buy it in the future, so don’t waste the opportunity to store their data for later sales efforts.
We all want to always sell more and these tips that we have just given you will surely help you to do so. So put it into practice and don’t forget to read this post.